Becoming Sustainable | Foam Alternatives

I’ve been thinking a lot about the direction of my fledgling business, and how many times I come back to thinking about sustainable floral design and my ability to go foam-free. I have a unique opportunity as both a seasoned florist but a new business owner, to set certain standards and put them into practice much easier than most established businesses. When you have 50+ weddings on the books, or Teleflora orders are coming in daily, it is hard to suddenly change course – even gradual change is difficult while managing expectations and obligations that have already been set forth.